SEO
Seo is the process of improving the search engine ranking of your web-pages when business related keywors. its improve the quality of oraganic traffic to your website.
Why SEO matters ?
90% of all online experience begin with a search engine.For example if a pereson willing to buy some products or services most probablably the person will search first in any search engine. To cater the such business reated quaries from the customer that is why seo matters.
75% of the people never scroll to page 2 when if we are not appearing in the top of the search eangine result page we may loose lots of optetntial customers and hence we should try to optimise the website so that we can rank at top that is why seo is important.
70%-80% of users ignore the paid search result page and hence we should try to comes up top organically. This bulid trust on the customer
82% of smartphone users says they use google search to find local business and hence it is necessary to optimised the website based on local.
What is search engine?
A search engine is a software system that is designed to carry out web searches what ever a person search in engine and it pulled out related information from the server. it shows all the result in the SERP
Top 10 searn engine from around the world
- Bing
- Yahoo!
- Yandex
- Duck Duck Go
- Baidu
- Ecosia
- wolfframe Alpha
- ivaver
How does search engine works?
Basically search engine works in three fundamental principle.
1.crawling
2.indexing
3.Ranking
When ever some blogger write any blogs firstly its gets craws by the crawler(a bot which crawl the content of the website) and the based on the caregory of the content the crawler categorized the data then based on the quality of your content and lots of multiple facts it indexed your content.And finally the content rank.
Google major ranking factors which is must for great ranking
- High quality human content
- Relevant content
- Core web vital/page speed
- Domain age %
- Social signals
- Keyword prominance
- Security(ssl)
- Mobile optimisation
- Schema markup
Type of seo
- on page seo
- off page seo
- Technical seo
This was the introduction of seo now from next post we will explore on page seo
